Hi, I'm Zay (/zeɪ/)
I'm a product designer based in Singapore. Having background in engineering, I think about design in terms of systems and constraints. With over seven years in product design, I have helped organisations across proptech, retail and e-commerce, to create better user experiences through user-centered design and a genuine love for solving complex problems.
I'm currently considering new roles or interesting projects. So, please send me an email and say hi, I'm always down for a chat!
Experience
Senior Product Designer at Podium.io
2024 — Now / Singapore
Owned the design system and designed key platform features including work that contributed to Series A raise.
Senior Product Designer at Lendlease Podium
2022 - 2024 / Singapore
This later transitioned into Podium.io, an independent startup in September '2024. My role and responsibilities remained unchanged throughout this transition.
Product Designer at Inspireo.co
2019 — 2022 / Singapore
Designed across e-commerce, prop-tech, and retail platforms from wireframes to shipped product, across mobile and web.
UX Design Intern at Inspireo.co
2018 — 2018 / Singapore
Kicked off my design career doing end-to-end UX work, user flows, wireframes, and stakeholder interviews across two client platforms.
Professional Highlights
My design career started in 2018 when I left software development. I'd spent two years as a web developer after school, before I pivoted to design.
I started as an design intern at Inspireo, where I worked with Xael Tan, Wenting Poh, Junze Zheng and others on a mix of platforms and applications including e-commerce, real estate, marketplace products. Continental Bookstore, Invade.co, and Auto-Website are the ones that taught me the most about navigating constraints and designing for different domains.
After three years at Inspireo, I joined Lendlease as a Senior Product Designer, which later spin-out as Podium. I came on to own product design and eventually took on the design system as well. The work is genuinely difficult as well as interesting. Construction industry software has a lot of domain complexity and I find this a rare opportunity and a good challenge to help shape the next generation of design tools for the built environment. I had to work with incredible people like Ansell Chiu, Tyla Lim, Jesca Leibbrandt and many others who are sharp, driven, and genuinely enjoyable to work with.